Date: 25 May 2569 Rajamangala University of Technology Isan by Associate Professor Dr. Kosit Sriputhon RMUTI President assigned Assistant Professor Dr. Anek Charoenpakdee The Vice President for Strategy, Policy and Planning presided over the opening ceremony and delivered a motivational speech to participants in the Rubber Authority of Thailand's Rubber Farmer Development Group Support Project, which aims to prepare farmers for marketing. The event, held at the Roi Et Campus Project in Thung Kula Rong Hai, Suwannaphum District, Roi Et Province, was honored by the presence of... Mr. Kritsana Saensamrong The Mayor of Hinkong Subdistrict welcomed the project participants and... Mr. Chanchai Sritamboon The Director of the Rubber Authority of Thailand, Roi Et Province, reported on the objectives of the project, which focuses on enhancing knowledge and developing marketing capabilities for rubber farmer groups and agricultural institutions. This aims to prepare them for market competition and sustainably increase the value of rubber products.
The morning training session consisted of a lecture on the topic "Using Technology for Marketing Communications for Rubber Farmers under the Rubber Authority of Thailand (RAOT)". Assistant Professor Dr. Chalita Saengkham, Professor Supawadee Srirat Professor Dr. Arikun Pholthongwiwat This involved transferring knowledge on the use of technology and digital media to enhance the effectiveness of communication and public relations for rubber products, in line with current consumer behavior.
Then, in the afternoon, there was a lecture on the topic of "Applying Innovative Agricultural Technologies for Good and Appropriate Rubber Plantation Management" by... Professor Dr. Peerawut Rattanawichai, Professor Dr. Panthakan Kaewasa Mr. Prawit Songkosol This focuses on applying technology and innovation to rubber plantation management in order to increase productivity, reduce costs, and improve the quality of the produce to meet higher standards.
In addition, the event included an exhibition of rubber research and its application, providing participants with opportunities to exchange knowledge and build upon existing knowledge for the concrete development of the agricultural sector. The event featured professors... Dr. Seksan Sutthising This person summarizes the training results and answers questions from the project participants.
This event reflects the role of Rajamangala University of Technology Isan in integrating knowledge, technology, and research with government agencies and the agricultural sector to enhance the potential of Thai farmers and build a strong, sustainable grassroots economy.
