July 20, 2569 Rajamangala University of Technology Isan by Associate Professor Dr. Kosit Sriputhon, President of Rajamangala University of Technology Isan He presided over the opening ceremony of the OTOP Entrepreneur and Community Enterprise Incubation Program at Room 1306, Business Administration Training Center, Faculty of Business Administration, Rajamangala University of Technology Isan, Nakhon Ratchasima Province. Associate Professor Dr. Bundit Kritakhom The Dean of the Faculty of Business Administration presented the objectives of the project, with faculty members, speakers, entrepreneurs, community enterprises, and project participants in attendance.
The OTOP Entrepreneur and Community Enterprise Incubation Program, held from July 20-22, 2569, aimed to develop and upgrade OTOP products to meet quality and standards, reflect community identity, enhance competitiveness in both domestic and international markets, and promote entrepreneurs, community enterprises, and SMEs to develop their business potential, create stable income, and achieve sustainable growth. It also fostered collaborative academic services between universities, government agencies, and the private sector in developing community products.
The project includes academic and practical training led by qualified lecturers from government agencies, industry, and expert academics. The training covers topics such as upgrading OTOP product standards, product design and development, marketing and innovation, business plan development, creating online media with AI, and strategies for expanding products to international markets. The aim is to enhance the knowledge and capabilities of entrepreneurs to compete in the digital economy.
There are also activities RMUTIOTOP Fair” From July 20-22, 2569, at the Faculty of Business Administration, Rajamangala University of Technology Isan, an event will be held providing a space for entrepreneurs to showcase and sell their products. Activities will include product photography, content creation, online marketing through live streaming, demonstrations of local wisdom, and musical performances, aiming to create marketing opportunities and expand consumer reach for entrepreneurs and community enterprises.
This project reflects the role of Rajamangala University of Technology Isan in driving its mission of academic service to society by transferring knowledge, technology, and innovation to communities. The aim is to enhance the potential of entrepreneurs, develop local products with added value, strengthen the grassroots economy, and support the sustainable development of the country.
